The Unnat Bharat Abhiyan (UBA) Cell was created in our campus in the year 2019 with the vision of transformational change in rural development processes by leveraging knowledge institutions to help build the architecture of an inclusive India. The Unnat Bharat Abhiyan (UBA) is a Flagship programme of the Ministry of Human Resources Development, with the intentions to enroll rural India and the UBA cell of our college is functioning as an associate with Tamil Nadu Agriculture University (TNAU), Coimbatore as State Co- ordinating Agency and Indian Institute of Technology (IIT), Delhi as National Co-ordinating Agency. The UBA cell aims to create a vibrant relationship between the students and the society (i.e. Lab to Land as per UGC guidelines) with the latter providing the knowledge and technology support to improve the livelihoods in rural areas of Srirangam, Guntur, Nagapattinam(CT), Punnaiyakuppam and Manapparai/Kulur. In this process the students would be oriented and connected to the rural realities.