The objective of the centre for Retail Excellence excellence is to provide best world class practices and to facilitate research, exchange of ideas, solutions to industry problems and offer guidance to leaders and managers as well as key policy makers. The aim of the center is to help organizations' leaders and managers as well as policy makers to identify, understand, assess, and leverage the changing dynamics of Indian retailing and consumers to their advantage. It will help organizations to have a management team, which is prepared and knowledgeable to not only lead the change but also be able to create commercial opportunities.